More and more of the world's developers are using web technology to create interesting, engaging and intriguing applications. They are looking at web technology as a cross platform language in which to write their apps. How do web standards help developers and in building an ecosystem? How can the automotive industry leverage the mobile app ecosystems? What do web standards mean to the automotive industry and how can it drive innovation? What problems can it solve? Who's interested and participating now? Should your company get involved and if so why? In this presentation, I plan to cover all these questions, as well as, to discuss what automotive web standards activities are already underway. Finally, I'll identify which web specifications could use some help, direction and influence from the automotive industry.